bounce wins battle for South Carolina Parks, Recreation & Tourism account

The South Carolina Department of Parks, Recreation & Tourism has awarded a five-year contract for advertising and marketing services to the bounce agency.

The Greenville company will be responsible for continuing to develop the state's tourism brand and executing an advertising campaign that includes diversified buys in online and offline media.

"PRT's review process is extremely rigorous," said bounce President and Creative Director John McDermott. "We're honored to have been awarded the contract and given the opportunity to continue to serve."

The contract takes effect at the beginning of the new fiscal year, July 1, and its ultimate value will be determined by the budget allocated each year to PRT by the General Assembly. The state agency will spend $5.1 million in paid media in the 2009 calendar year.

"Tourism is South Carolina's largest export, generating $16.7 billion in total economic demand and providing more than 10 percent of the state's total employment," said SCPRT Director Chad Prosser, who led contract negotiations expected to save $500,000 to $650,000 annually over the life of the contract.

"We're pleased to renew our long relationship with the bounce agency in helping us continue to move forward in this industry, one that is such a key component of quality of life in South Carolina," he said.